November 5, 2017
What Happens When Grandma’s Recipes Meet High Fashion?
"Food stylist Victoria Granof was scrolling through Instagram about a year ago when she came across the most intriguing image posted by photographer Noah Fecks: a hand-typed recipe card that Granof says “looked like a museum piece or a relic. The way he shot the card made it feel very special and artful.” Fecks revealed that it was from his nana’s recipe box, which he had inherited after she passed away. Granof and Fecks met on a shoot nearly a decade ago and had recently been looking for a project to collaborate on -- suddenly, they had the perfect subject..."
Two days inside the mind of artist, food stylist and creative director, Victoria Granof.
Known for her “Beauty is where you find it” aesthetics, and images that boldly push boundaries while staying on brand, Victoria’s approach to food styling is unique and effective, earning her accolades among her peers and loyal clients across all platforms of food media.
Are you wondering what it takes to break into food styling – and stay there? Or simply refine the skills you already have? At these two-day Master Sessions, you’ll have the opportunity to work side-by-side with Victoria, learning how to think like she thinks and see how she sees. She will teach you the method she’s developed to conceptualize and carry out photography assignments and creative projects, and help you discover that “thing” that makes your work strong – and unlike anyone else’s.
Day One will be spent taking a deep dive into the Principles and Elements of Design, the backbone of her method. Through lively discussion, visual references and practical exercises, you will learn about color, pattern, light, composition, etc. – and create a personal mood board that brings these concepts to life while learning how to apply them to your work. This is the day you’ll learn what real-world food styling is like, and how to plan and manage your own shoots.
Day Two will be devoted to learning practical food styling techniques that will help you create mouthwatering images that behave on set. Then you’ll use everything you’ve learned as you conceptualize and style your own portfolio-quality image, shot by one of Victoria’s favorite photographers. All along the way, you’ll gain the skills and real industry knowledge you need to craft your own food stories through images that are authentic, intimate and meaningful – and that feel like yours alone.
June 10 + 11, 2017
Pure Space Studio 601 West 26th St. Suite 1225A New York, NY 10001
$1200 (includes breakfast and lunch for both days, and a portfolio-quality image, styled by you and shot by a professional New York food photographer).
To register, fill out the form below or email Victoria at firstname.lastname@example.org
Banana Republic Holiday 2016 Campaign
Photographed by Gregory Harris at Blairsden Mansion in Peapack, N.J. on one of the hottest days of the year.
What didn't make it into these pictures were the 4 foot-tall croquembouche and the 300-macaron tower in shades of grey, blush, black currant and hyacinth. And a thousand dollars worth of cheese.
Four of us worked in a windowless butler's pantry without a.c. or refrigeration, surrounded by piles of lobster, prawns and king crab claws festering in the suburban New Jersey heat.
Who says I don't have a glamour job?