About Victoria

Victoria Granof is one of the most influential and visionary food creatives of our time; a creative culinary force whose groundbreaking work has helped shaped the tastes and visual language of contemporary food culture. With a Grand Diplôme from Le Cordon Bleu and a visual arts degree from F.I.T., Granof has spent decades redefining how we see, experience, and connect with food through her lens. She is a James Beard award finalist and was named one of the 100 most inspiring women in food by Cherry Bombe magazine.

As the creative visionary behind some of the most iconic cookbooks and food campaigns of the past three decades, Granof has collaborated with an extraordinary roster of culinary luminaries. Her portfolio includes work with Irving Penn, Anthony Bourdain, Marcus Samuelsson, and Snoop Dogg; Nespresso, Haagen Dazs, ImpossibleFoods and Starbuck’s, among many others, helping to bring scores of food campaigns and cookbooks into the world that have not only garnered international acclaim but fundamentally changed how food stories are told. In addition, she is the author of four cookbooks, most recently “Sicily, my Sweet”, named a best cookbook of the year by the Los Angeles Times.

Beyond her individual achievements, Granof has established herself as a mentor and teacher, nurturing the next generation of creative talent. Many of the food creatives making their mark today trace their careers back to her guidance and influence. Her generosity in sharing knowledge and opening doors has created a ripple effect throughout the industry, with her proteges going on to have stellar careers of their own.